Google Trends now showing numerical search documents!

Google Trends is now helping domainers a little more! http://www.google.com/trends

The details is scaled based on the average search traffic of the term you’ve entered.

There are two modes of scaling – relative and fixed – and the only difference amoung them is the instance frame that’s used to calculate the average. However, fixed scaling is only available as a .csv export. Please note that the ability to see numbers on the graph and to export that info with either mode of scaling are available only after you’ve signed into your Google explanation for Trends.

In relative mode, the notes is scaled to the average search traffic for your term (represented as 1.0) during the moment period you’ve selected. For example, whether you entered the term dogs, the graph you’d see would be scaled to the average of all search traffic for dogs from January 2004 to present. But whether you chose a specific day frame – say 2006 – the goods would soon after seem relative to the average of all search traffic for dogs in 2006. next, let’s suppose that you notice a spike in the graph to 3.5; that spike means that traffic is 3.5 times the average for 2006.

In fixed mode, the notes is scaled to the average traffic for your term during a fixed point in instance (usually January 2004). In our example, 1.0 would be the average traffic of dogs in January 2004. whether you chose 2006 as your duration frame, you would be comparing input for dogs in 2006 to its input in January 2004. Since the scale basis (1.0) doesn’t change with duration, you can look at different duration periods, and relate them to each other. (Note: For keywords without a historical record, it may not be possible to set up a fixed scale).

Do the numbers on the graph reflect actual search traffic numbers?

No. The numbers you see on the y-axis of the Search Volume Index (which you can see after you’ve signed in to your Google Account) aren’t absolute search traffic numbers. Instead, Trends scales the first term you’ve entered so that its average search traffic in the chosen moment period is 1.0; subsequent terms are next scaled relative to the first term.

Here is some more info in Q&A for Google Trends and plus the source of that post.

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